Front and center of the Web site for The Society of Editors – a membership of British journalists – is the following pledge:
“The Society of Editors works to protect the freedom of all sectors of the media to report on behalf of the public.”
Among the Society’s four ‘values that matter’: “The promotion of press and broadcasting freedom and the public’s right to know.”
This pledge to the public seems at odds with a recent news embargo – brokered by the Society – that resulted in the calculated supression of news. Ostensibly the deal was made for noble reasons, but ultimately it was for far more disturbing reasons.
The British Press Association, CNN, BBC, ITV, Sky News and the Associated Press all bought into the plan to stay quiet about Prince Harry’s deployment to Afghanistan. And they would’ve gotten away with it too, if it hadn’t been for that meddling ‘moron with a modem’ Matt Drudge.
The Drudge Report broke a story that a several prominent news agencies had managed to bury for 10 weeks – but surprisingly an Australian gossip rag, New Idea, uncovered the storyseveral weeks ago. (The ‘Prince Harry Goes to War in Afghanistan’ article, published earlier this year, has since been pulled from the New Idea Web site.)
The Society of Editor’s director, Bob Satchwell, says several editors debated the merit of ‘restraining’ themselves when Prince Harry’s deployment appeared inevitable. But the decision to withhold the ‘Prince Harry in Afghanistan’ story was made with only the best intentions.
“The consensus was that as army chiefs had decided the prince would go to war it would be wrong to put him and his soldier colleagues at extra risk by publicising his deployment in advance,” Satchwell said in a recent SoE release.
That noble argument, however, is completely undermined by the other reason editors agreed to the media blackout: exclusive access to Prince Harry during his deployment.
The reason why viewers the world over were able to see Prince Harry decked out in full combat gear – within hours of Drudge’s announcement – was because the footage was shot weeks ago. Sky TV had been sitting on the footage for weeks. The agreement between the British Ministry of Defense and international media was that reporters would have unrestrained access to the royal prince during his tour – as long as the media wait on the story until either a) Harry’s tour was done in April or b) another media outlet broke the story.
Prince Harry’s subsequent withdrawal from Afghanistan has ignited harsh criticism against the media for what some have called tantamount to placing a bullseye not only on the royal prince, but also his brave comrades in arms. BBC’s world news editor Jon Williams wrote a defense of the BBC’s decision to take part in the news black-out. Even Sky TV – one of the embargo participants, asks whether the network merely cooperated with the Ministry or willfully colluded in a media blackout.
But Bob Steele, with the Poynter Institute, has an another point of view – and probably the most principled perspective. Steele does not take aim at pseudo-journalist Matt Drudge, but rather, he targets the news agencies that agreed to the embargo in the first place – and rightly so.
Steele recently wrote in his ‘Everday Ethics’ article: “It would have been one thing if the news organizations had discovered Harry’s whereabouts after he was already there — and simply delayed their reports long enough for him to be removed from the front lines. It’s their long-term collusion with the government that so seriously undermines the media’s credibility in this case.
The reasons for withholding the news were not justifiable. The time period was inappropriately long. The collaborative agreement among many news agencies was counter to the spirit of an independent press. … Hiding behind false logic, the news organizations involved in this deal failed their readers and viewers and delivered a serious hit to the principle of journalistic independence.”
The journalists who colluded in this media blackout did NOT have the safety of Prince Harry, his comrades or the British Army at the forefront of their mind when they agreed to keep their mouths shut. Had the Ministry just said ‘please don’t tell the public – but no exclusive access for you’ then it’s not too much to assume that the British media would have just allowed the Ministry enough time to pull Harry out before hitting the big-red ‘breaking news’ button.
Those outlets that took part in the media blackout were bought off with access to the royal prince, who was simply trying to serve his country in the bravest way a citizen can serve their nation.
The problem with the embargo agreement is that it was made knowing full well that parasites and bottom-feeders like Matt Drudge exist. The story was BOUND to get out. There’s simply no way the blackout would have lasted until April – it’s shocking that the plot lasted an entire 10 weeks.
Given enough time and opportunity, even the worst journalist can break even the best kept secret. And since that’s exactly what the Drudge Report specializes in, well, it was only a matter of time before the embargo collapsed upon itself.
The entire blackout implosion is infuriating. The embargo cooperators were bought off by some good video of a combat ready prince. (Good footage or killer quotes are more precious than gold to the media – it’s the basis for the best headlines and eye-catching ‘tonight on the 11pm news’ teases.) That same media is trying to establish a moral high ground position, where the prince’s welfare was at stake – nevermind the kickbacks several outlets received. Then there’s Drudge – who undermined the welfare of patriots in exchange for a few extra clicks to his mockery of a ‘news’ Web site.
But Drudge is simply a product of the journalism world we live in – immediate news NOW. If the Drudge Report didn’t break it, then someone else would have stumbled upon it.
The media sits on its hands when U.S. officials make surprise visits to the Middle East – and it should. But those media embargoes last HOURS -and they’re usually reported when government officials finally land at their destination or when they leave – but the news gets out.
But there was simply no good reason for this embargo to happen in the first place.