April 10, 2008...4:31 pm

3 minutes of heaven

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It’s the one story that everyone remembered from the morning news rotation.

And was NOT the story about several airlines under investigation for failing to comply with FAA rules. It wasn’t the story about city council leaders and the mayor hoping to impose a 20-cent fee to supermarket customers who choose plastic over paper bags. And it wasn’t about the latest bid to keep the local NBA team in town – with a privately-funded arena.

It was about a new study that says the optimal sex time frame – apparently – is between 3 and 13 minutes.

This story pulled very well on the Web site – and instantly caught the attention of any and all in the newsroom.

If this study isn’t a classic case-study for the ‘what is news’ question, then I don’t know what is.

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